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5 Benefits of Social Media Marketing

According to an estimate, around 4.55 billion people worldwide use social media. This number is rising every day and is expected to grow further due to the enhanced usage of smartphones worldwide. In particular, the Covid-19 pandemic made social media an additionally attractive platform for people to interact with each other. 

With a huge number of people present on social media platforms, ensuring business presence on social media has become essential for businesses. Here are the 5 most important benefits of social media marketing for businesses.

1. Enlarged Customer-base

Social media marketing enables businesses to tap into diverse market segments, explore new markets, and reach out to a wider customer base. Without worrying about geographical barriers, organizations can sell their products and services to anyone across the globe with social media.

2. Improved Brand Awareness

Since a significant majority of people use social media, companies can increase their brands’ awareness among the general public by promoting their products and services on social media platforms. In this regard, they should adopt a well-optimized social media marketing strategy that would invite the attention of the maximum number of relevant social media audiences. Promoting products and services to unrelated people may not prove effective.

3. Enhanced Customer Engagement

Social media platforms provide opportunities for customers to give feedback about the products and services of a company openly. The customers can directly post comments on the official page of the selling company. This improves the pace of engagement of customers and also promotes transparency in customer service. Likewise, it also improves customer experience and satisfaction.

4. Higher Conversion Rate

Customers find it easy to order online upon seeing advertisements of products of a company. Consequently, more people click on the ads and visit the website of the company. This provides ease to the customers in ordering the product online and increases the chances of product/service sales. 

5. Better Ranking in Search Engines

Using an effective social media marketing strategy can also improve the search engine ranking of a website. For instance, if a company is selling its products online and promoting them on social media, then the search engines will also consider the keywords mentioned in the ads. Therein, the ranking of the website on search engines will improve as a result. This is also evident from an estimate provided by social media examiners that 58% of the marketers who use social media marketing witness an improvement in the search engine ranking of their website. Therefore, businesses should adopt social media marketing as part of their online marketing strategies.

In conclusion, social media marketing can improve the success of businesses. In particular, the adoption of social media marketing leads to an increase in customer base, improving conversion rate, enhancing customer satisfaction, brand awareness to a larger audience, and making the search engine ranking of a website better. Therefore, companies should implement social media marketing as part of their overall marketing strategy.

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